Orbia Fluor & Energy Materials Announces Brand Transition from Koura

Orbia Fluor & Energy Materials business group is announcing an important change regarding the branding of our Business Group.

Effective immediately, Orbia Fluor & Energy Materials, global leader in the development, manufacture and supply of fluoroproducts (www.orbia-fem.com),  will operate under the Orbia Fluor & Energy Materials (Orbia F&EM) brand, which will serve as the sole identity for the business both internally and externally. In line with this transition, the Koura brand will be phased out over the coming weeks.

Key details of the transition include:

• The change applies exclusively to the Koura brand.
• All product brands, including Zephex, Klea, and Klea Edge, will remain unchanged and continue to be used in all commercial and technical communications.
• The legal entity name, Mexichem, remains unchanged.

The rationale for the transition is founded upon the simplification of the brand architecture, the strengthening of the affiliation with Orbia, the enhancement of product brand visibility, and the adoption of a name that accurately reflects the business group’s origins and strategic purpose.

The rebranding process is being implemented in phases. Key updates include:

• Revision of core marketing and communication materials
• Renaming of social media profiles to Orbia Fluor & Energy Materials
• Migration of the corporate website to www.orbia-fem.com, while www.kouraglobal.com will remain accessible for a transitional period.

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About Orbia

Orbia Advance Corporation, S.A.B. de C.V. (BMV: ORBIA*) is a company driven by a shared purpose: to advance life around the world. Orbia operates in the Polymer Solutions (Vestolit and Alphagary), Building & Infrastructure (Wavin), Precision Agriculture (Netafim), Connectivity Solutions (Dura-Line) and Fluor & Energy Materials sectors. The five Orbia business groups have a collective focus on ensuring food and water security, expanding information access and connectivity and advancing decarbonization and the energy transition with basic and advanced materials, specialty products and innovative solutions. Orbia has a global team of over 24,000 employees, commercial activities in more than 100 countries and operations in over 50, with global headquarters in Boston, Mexico City, Amsterdam and Tel Aviv. The company generated $8.2 billion in revenue in 2023. To learn more, visit: orbia.com

About Orbia Fluor & Energy Materials

Orbia’s Fluor & Energy Materials business  is a global leader in the development, manufacture and supply of fluoroproducts that play a fundamental role in enhancing everyday lives and shortening the path to a sustainable, circular economy. Backed by over 35 years of experience, Orbia F&EM products are used in a vast range of applications, including electric vehicles and energy storage, urban and rural infrastructure, indoor climate management, food and medicine refrigeration, and even treating respiratory conditions through development of healthy and innovative low-GWP propellants for metered- dose inhalers. Orbia has 1,700 employees and eight manufacturing facilities worldwide, serving 60 countries through a global sales and distribution network.

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